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Home Care Owner FAQs
We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
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How can I get traction in my efforts to build referral pipelines? 
Gabrielle Pumpian Chief Development Officer at Cheer Home Care; 3-time home care marketer
Sales & Marketing
Which marketing activities should be done in-house and which ones should be outsourced to a marketing agency? 
Marissa Snook President/CEO of corecubed care marketing
Sales & Marketing
How can I make sure I’m maximizing my ROI from online lead sites like APlaceForMom.com? 
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Sales & Marketing
How should I decide which referral partners to work with and which to avoid? 
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Sales & Marketing
What are the best (and worst) talking points to use with each type of referral source?
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Sales & Marketing
What are some good professional referral sources my home care agency can partner with?
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Sales & Marketing
I just started my agency. How should I go about getting my first five clients? 
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Sales & Marketing
How much should I pay a home care marketer? 
Erica Horner Home care sales consultant & project manager at corecubed
Sales & Marketing
At what point should I hire a marketer for my home care business?
Erica Horner Home care sales consultant & project manager at corecubed
Sales & Marketing
How can I decide how many referral partners to work with? 
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Sales & Marketing
Are there mistakes I'm making with my website that could be hurting my ability to get new business? 
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
Sales & Marketing